As market and customer needs evolve, there is a constant need for product enhancements and new features. This in turn leads to ever changing product requirements. The CTO has the tough task of figuring out how to meet these needs while still effectively meeting the needs of existing, well paying, customers. Today's savvy CTO uses companies such as R Systems to meet the divergent needs of product sustenance while continuing strategic product development activities. R Systems iPLM services helps senior IT Management staff to find creative ways of stretching the limited product development budget. ISV's have differing needs based on size, structure and markets they address and R Systems has iPLM services designed to meet those specific needs.