Avalanche – Facebook integration

Avalanche is a white labeled Facebook Integration Platform that empowers Operators to offer a differentiated, premium-value service, converging real time, their current offering with Social Networks.

Going beyond the boundaries of traditional static social marketing campaigns, Computaris Facebook Integration Platform will enable Operators to create dynamic, timely and focused interaction with its customers, providing and complementing the key success elements of viral marketing:

• Real time integration with OSS/BSS elements like Billing, Customer Care or Business Intelligence
• User friendly, non technical and cost efficient tool that enables marketing professionals to unleash their creativity and experiment as many campaigns as one can think of
• Up-sell opportunities–by leveraging the great wealth of profiling resources made available by the social networks, Operators can provide customer with personalized services or products available in its friendly Facebook interface but chargeable on their mobile account (e.g. ring back tone, ring tones, data bundles, etc.)
• Enhanced customer care functionalities that are usually available only in the mobile environment, through a new, real-time and efficient channel
• Dormant customers reactivation–by keeping them informed of recent promotional activities within a friendly interface even if they are not using their services lately.

Real-time integration between social networks and the mobile network is the next step for loyalty management of the next generation user. It links the all-pervasive social network with the all-pervasive mobile network to create a mobile network that is socially connected.