The immediate need for start ups is the ability to quickly turn a concept into a working prototype. This helps them pursue both, early stage customers, as well as VC’s. The need is for a knowledgeable team to quickly run with the concept and come back with alpha releases in weeks. Robust methodologies and rigid QA structures are not well suited for these type of requirements. Agile methodologies are well suited for these situations provided the ISV is geared up to handle it. Case study