Audience Insights
Transform customer data into actionable insights with audience insights, a capability of Dynamics 365 Customer Insights
Unified data, connected experiences
- Bring together all your customer data using prebuilt connectors
- Streamline data standardization to create comprehensive profiles
- Enrich profiles with interests and preferences
- Augment profiles with customer feedback
Ingest transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.
Reconcile conflicting data and resolve customer identities using map, match, and merge.
Gain a single view of the customer with proprietary audience intelligence from Microsoft Graph and with industry enrichment sources.
Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.
Better together
Personalize communications and create seamless customer journeys by activating contextual insights and segments in a marketing automation solution.
Bring in direct customer feedback from survey data to enhance customer profiles using Dynamics 365 Customer Voice.
Connect your data with Power BI to model and visualize insights about your customers using rich interactive reports and dashboards.