Generate and nurture leads+
- Activate multi-channel campaigns to attract the right prospects. Drive marketing campaigns through multi-channels with marketing automation capabilities such as email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels – focusing only on the targeted section.
- Personalize buyer experiences with customer journeys based on interaction and preferences. You can also automatically sync and nurture LinkedIn leads with Microsoft Dynamics 365 Connector for LinkedIn Lead Gen Forms.
- Streamline campaign asset creation with Microsoft Power Automate. This streamlines content approvals and integrates with third-party content management platforms. It also includes features such as reusable content blocks and design tools.
- Simplify event management with an events portal that manages registrations, sessions, speakers, and venue-logistics, including integration with ON24 and other webinar providers.
Align sales and marketing+
- Create a single view of the customer and combine the data across contacts, leads, and customers to deliver consistent results across the buyer’s journey.
- Leverage account-based marketing to enable your sales and marketing teams to generate and close more leads. Devise the buyer’s journey with personalized content and maximize revenue generation.
- Monitor prospects across all the touch points to provide marketing qualified leads and drive follow ups.
- Improve productivity by helping your sales and marketing teams coordinate better with pre-built workflows that automatically hand off sales-ready leads and drive follow-ups. You can also use the ‘send now’ feature to fasten the process of writing and sending out marketing emails to the targeted recipients.
- Enhance the collaboration between the sales and marketing teams through shared calendars and cross-team visibility into campaigns and leads.
Make smarter decisions+
- Gain marketing insights and increase your ROI through highly visual and intuitive dashboards that are prebuilt into the software along with marketing analyzers. This also allows you to build custom dashboards.
- Integrate and share data across all your Microsoft Dynamics 365 applications, including Microsoft Dynamics 365 Sales, to make informed decisions with consistent data.
- Target the right audience and identify the highest priority leads with insightful data.
- Focus your efforts in the right path, with the help of multiple lead scoring models, A/B testing for emails, and smart scheduling.
Grow with an adaptable platform+
- Customize Microsoft Dynamics 365 for Marketing based on your business requirements using tools like no-code visual editors, which allow you to build-and-deploy web and mobile apps in a simplified manner.
- Incorporate the data from other Microsoft Dynamics 365 and third-party applications in a simple and hassle-free manner. You can also automate the processes using the built-in workflows and create new workflows, based on your needs.
- Enhance your marketing campaigns by segmenting your target audience based on the data from their customer journey.
- Market globally with complete compliance to all the global privacy and trust policies. Request, capture, and store consent, while driving your marketing activities based on consent given by your audience.
