Campaign to Closure is all about enabling retailers to run the campaigns efficiently. This is where customers discover products based on one’s behavior, likes/dislikes, hence, buying patterns need analysis for bundling. For instance, anyone buying a grill would need a lighter. The recommendation is based on customer activities, evaluating the product from an open cart, or simply upsell/cross-sell campaigns based on purchase & service history. This webinar is focused on deploying Campaign to Closure on Google Platform and will showcase end-to-end data flow & analytics.
Director – Big Data & Analytics, R Systems
Ajay has around 23 years of experience in providing data-driven solutions to challenging business problems. He has been working as Chief Data Scientist, evaluating organization to compete on Analytics with best possible predictive modeling and solutions. His ability to deliver valuable insights via data analytics and advanced data-driven methods is at par.
He is an avid learner of new cloud technologies and has AWS Certified Solution Architect & AWS Certified Big Data Specialty certifications.
TBD, Amazon Web Services