Driving Customer Acquisition and Retention with Predictive Analytics

"RPA implementation can provide companies with a cost reduction of 35-65 percent for onshore process operations and 10-30 percent in offshore delivery."


Predictive Analytics:

Big data is growing at an exponential rate. According to IBM, 2.5 quintillion bytes of data were generated every day in 2012. Enclosing infinite business opportunities, if big data is combined with predictive analytics, it can unleash new possibilities for customer acquisition and retention. With predictive analytics, the key to effective customer acquisition and retention lies in identifying the right prospects and targeting them with the right offers at the right time, and through the right channel.

Key learnings from the whitepaper:

  • Essentials of Predictive Analytics
  • Predictive Models
    – Big Data & Predictive Analytics
    – Predictive Analytics Challenges
    – Application of Predictive Analytics in Customer Acquisition
  • Application of Predictive Analytics in Customer Retention
    – Determining Next best Offers for Retention Campaigns
    – Uplift Modelling for Predicting the Treatment Incremental Effect
  • Recommended Architecture for Predictive Analytics
  • Case Study: Predictive Analytics in Action via Anagram

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