Media & Entertainment

Developing OTT services, automating processes &
adopting modern ad tech solutions

R Systems provides scalable global design-led engineering resources and deep technology experience across the media ecosystem—creating solutions for content creation, content delivery, and more personalized & engaging viewer experiences.

R Systems is an engineering partner that can quickly assemble a highly skilled team to develop high-quality Media & Entertainment software — from the front-end UX to the back-end processes. We can help you design and build the next-gen products, platforms, and digital experiences that will attract, captivate and retain audiences while generating revenue.

Our Services Include

Engage viewers with rich OTT experiences.

We partner to provide the best possible UX both for linear and VOD services, across any device, anywhere, anytime creating consistency among the various platforms for a common user experience.

Expand audience stickiness with Intelligent Data Services.

We also help clients use customer data to better understand viewer needs, enhance user experience and drive programming content curation in order to prevent churn.

At the same time, using AI / ML to better maximize digital assets and audience appeal.

Remove obstacles to new ad revenue.

With our deep expertise in programmatic advertising, we augment dynamic video ad insertions where current OTT apps do not fully support programmatic ads. Also, help with better targeting using advanced analytics capabilities, integration with existing ad networks, and creating an ad serving platform to monetize content.

Shift to experience-led open platform models to become unstoppable media providers of next-generation services and immersive customer experiences.

We can help you modernize and build the next-gen products, platforms, and digital experiences that will captivate audiences and generate revenue.

We can free up your resources for more strategic creative development by taking on the routine testing and quality assurance tasks.

Featured Content


The next emerging technology – the Multicast ABR


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