R Systems provides scalable global design-led engineering resources and deep technology experience across the media ecosystem—creating solutions for content creation, content delivery, and more personalized & engaging viewer experiences.
We partner to provide the best possible UX both for linear and VOD services, across any device, anywhere, anytime creating consistency among the various platforms for a common user experience.
We also help clients use customer data to better understand viewer needs, enhance user experience and drive programming content curation in order to prevent churn.
At the same time, using AI / ML to better maximize digital assets and audience appeal.
With our deep expertise in programmatic advertising, we augment dynamic video ad insertions where current OTT apps do not fully support programmatic ads. Also, help with better targeting using advanced analytics capabilities, integration with existing ad networks, and creating an ad serving platform to monetize content.